Communication and dialogue does not just happen. In order to get messages across and build a strong narrative around organisations and projects there is a need for a clear and focused communications strategy.
A good communications strategy allows you to target your audiences, and give a context specific focus to your work. Its formulation should bring together stakeholders to clarify ideas, plan for success and begin to create a narrative around a project or organisation. Two-way participation and deliberation play an important role in forming a communications strategy. These processes help define who the audience is, what the key messages are, and brings consensus on the best practices to use. Communication starts with the individuals within an organisation and projects, as such it is crucial that communication is seen as a shared ‘mission’, and that the benefits of effective communication are understood.
The following documents offer some direction on what makes a good strategy, and how to put it into practice.
