There is an ever increasing chance you belong to social networks like Facebook or LinkedIn. It’s also likely that you follow a blog, post on Twitter and share bookmarks on Delicious. It is these types of services which underpin the social web. The social web invites active participation from everyone, and has a global reach. It enables people to connect, communicate, and participate in discussion. The power of social media is increasingly been taken advantage of by development organisations and programmes to great effect.
Social media is beginning to be framed as a shift in the evolution of participation and democracy. The potential for global dialogue has never been so great and there is an opportunity for us all to get involved. Whether you actively engage in social media or not, its increasing use and influence cannot be denied. Here at CommsConsult we believe social media can play an important and progressive role in communicating development.
