We worked with UNIFEM to produce an advocacy package on Gender and Aid Effectiveness. Using information from research conducted in 12 countries that demonstrated how gender equality and empowerment were still neglected within the development agenda, we produced a diverse range of outputs that showed different entry points for addressing these shortcomings within the context of the new aid architecture. The package included case studies, advocacy messages and summaries of the research. UNIFEM and their partners used the materials extensively at the High Level Forum on Aid Effectiveness in Ghana, September 2008, as the basis for engagement with donors, governments and civil society. The case studies were also shared with media to provide story ideas and interesting facts. They continue to use the material for other advocacy initiatives.