Betty Paton

Senior Associate: Social Media

BA Hons Film Studies; MA Film and Cultural Management

Betty Paton is our leading social media consultant . She has background expertise in website navigation and five years experience supporting, developing and implementing targeted and innovative social media campaigns in the international development sector.

Trained in producing bespoke organisational communication strategies, Betty performs qualitative and quantitative reviews of social media and communication outputs, extracting recommendations for ongoing campaigns. Using this mapping she can also highlight areas of successful strategies for stakeholder analysis. Where applicable within external communication reviews, she has undertaken website ‘healthchecks’, comparing current practice to ‘best practice’. She is also well-versed in the set-up and analysis of monitoring and evaluation tools for online communication.

With a background studying and producing film, Betty is particularly interested in the use of multimedia and video in building engagement and visibility for international development issues and projects online. Online video is fast becoming a key means for people to satisfy their information and entertainment needs and she sees this as being an integral tool in CommsConsult’s strategic communication kit.

Skills: Embedded digital M&E strategies; New Media; Social media delivery and development; Film production; Visual branding

“I’m a great believer that any tool that enhances communication has profound effects in terms of how people can learn from each other, and how they can achieve the kind of freedoms that they’re interested in.” (Bill Gates)