The Fojo Media Institute in Sweden works to strengthen free, independent and professional journalism to uphold democracy and respect for human rights at a global level.
In 2017 CommsConsult was commissioned to design a series of communication and visibility strategies for a number of their partner organisations.
Farai Samhungu, Director of CommsConsult Zimbabwe, said:
“The strategies we devised for Fojo were implemented to raise public awareness of the amazing work that Fojo’s partner organisations undertake. We worked with them to help market their core fundraising schemes. . All future fundraising campaigns now have a robust and efficient strategic marketing framework firmly in place”
The strategies formed part of Fojo’s wider Swedish Zimbabwe Media Development Programme. CommsConsult worked specifically with three organisations to develop targeted tailored strategies, these were: Gender Media Connect (GMC) the Zimbabwe Association of Community Radio Stations (ZACRAS) and the Media Institute of Southern Africa Zimbabwe Chapter (MISA-Zimbabwe).
CommsConsult was also tasked to design a Change Management Process and Risk Management Plan for the Voluntary Media Council of Zimbabwe (VMCZ).
Nyaradzo Makombe-Hazangwi, Head of News & Current Affairs for GMC, commented:
“The guidance and advice provided by CommsConsult, as part of their Communication & Visibility Strategy, was completely jargon-free and comprehensive. We’ve been able to implement their best-practice recommendations into GMC straight away. The work they have done for us is considerate and mindful of recent changes in Zimbabwe.”
This project was a prime example of the ambition which underpins CommsConsult: Working with organisations on a regional and community level to help strengthen platforms for communications. Ultimately, and simply put, we’ve made it our mission to turn up the volume on their communications, so more people hear their messages!
To find out more about CommsConsult and how we can support the creation and delivery of your marketing strategy, contact us by emailing info@commsconsult.org.
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